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Buffer is our social media management tool of choice here at stepupprofits. In addition to its clean interface and unparalleled user-friendliness, Buffer provides great insights to help any marketer make the most of their social media marketing efforts especially if you’re focusing on Facebook and Linkedin like most of our consultants / B2B clients do.
Still surprisingly the gold standard for social media management tools. Hootsuite allows you to schedule, track, and collaborate on your social media accounts. It’s particularly good for large organizations or agencies who manage multiple accounts and pages.
If you’re a business who has multiple platforms or brands, this is going to be our recommendation based on its superior analytics and ability to view your brand performance all in the one place.
3. Post Planner
Post Planner has a unique point of difference – it claims to apply science to social media and content to identify the best content for your audience. Users can browse Post Planner’s recommended feeds to discover new content, and its algorithms measure data from previous posts to predict future engagement and help shape social strategy. If you have a strategy that plays on what’s trending at the moment, you might want to give Post Planner a go.
CoSchedule is actually a full-fledged marketing calendar embedded in your website. It works off the premise that your website is your central asset and links all of your platforms to your website using CoSchedule. You are able to plan, promote, and execute your entire strategy from a single tool.