Answer: Give your future customers want they want
This is simply doing a lot of listening, maybe even asking, your ideal clients and prospects what it is that would actually help them get ahead and then actually help them with it.
Too often we look for the big strategy or tactic when right in front of you are the easy answers…the low hanging fruit.
Here are a few of my favourite ways to give my audience what they want…
1. A simple checklist: one that your audience can use straight away to get something done.
If you haven’t seen it already, here’s my Marketing Checklist. It goes through ALL the events you need to have on your marketing calendar. And more importantly there’s nothing else distracting that will throw you off your game.
Get these events down, work towards them and you’ll be focused on the main things are specifically designed to add profits to your business. That’s it. It really doesn’t need to be any harder.
2. A step by step process to get your clients their big hairy audacious goal.
Now, there’s no way you can provide the all-out solution. Clearly there’s more in the detail, but what you want to do here is provide a guide that cuts through the chaos and the overwhelm.
Let’s face it – there is so much information on the interwebs. What your audience will appreciate is simplicity and clarity, don’t you think? So something like my 5-step pre-selling framework which has been extensively used by clients to pre-sell their product or service before creating a shred of content.