Look I get it. We can’t do everything.
But instead of running off to outsource what you can’t do, or don’t like, first figure out, as an entrepreneur, what needs to be done given where your business is at.
For a new business, the hardest part is generating those first few sales to validate that what you have is indeed what people want! It’s called getting proof of concept. More on this right here.
But essentially this is THE most important thing you could be doing as a newbie entrepreneur.
You cannot outsource the work of figuring out how to get people to buy YOUR product.
Let me say this another way: You cannot outsource the selling of your product when you haven’t yet figured out what makes people buy from you.
So many newbie entrepreneurs dream about hiring that specialist or rockstar digital marketer who’s going to bring in all the leads and sales from [the latest ‘hot’ social media platform].
That’s delusional thinking.
If it were that easy, everyone would be outsourcing AND succeeding in business!
We wouldn’t have the atrociously high failure rate we currently have for new businesses.
And somehow, there’s something about that black box of digital marketing that makes even the smartest, most capable person suspend their critical thinking long enough to hire the ‘expert’ to put their ‘leads and sales on autopilot’.
Whatever the reason…
“I’m not good at marketing and sales”
“It’s not the best use of my time”
“It’s not my highest and best work”
“That’s a job for the ‘experts'”
All of this may be true…
But there is no more important skill when you’re starting out then to figure out product-market fit. Figure out how to sell your product. So that you get proof of concept ⬅️ Click here for a step by step process on how to get proof of concept for your new product.
When you’ve figure that out – meaning you are generating revenue repeatedly and viably – then you might consider outsourcing.