A lot of business owners have been struggling with all the changes which have been taking place with email marketing.
Open rates have decreased.
Fewer people are clicking the links.
And sales aren’t coming in like they used to.
The promotional tab at Gmail is part of this, but it’s a bigger trend in email overall. There is more distraction online and on social media than ever before.
But email is still where most of the selling takes place for my clients and I.
In fact, we’re now seeing a much better return per email subscriber BECAUSE OF all the engagement on social media.
It all comes back to THE core mistake being taught, even by those who should know better.
Everyone is still saying that email is about providing the best content.
That is wrong.
Email is not just about content.
It’s about CONNECTION.
You’re building a connection with your subscribers through shared interests, identifying with their problems, and making a unique promise.
Your goal isn’t just to be seen as another person sharing information in your marketplace. Writers are a dime a dozen.
Instead, you want to position yourself as the most trusted and most profitable adviser in your market.
You do this through being authentic. Share personal stories, case studies, and contrarian advice they’re not getting anywhere else.
No one ever stood out in a marketplace by saying the exact same thing as everyone else.
Find a massage you’re passionate about.
The cry of your heart should be “Why isn’t anyone else talking about this?”
You can do this by focusing on the 3 M’s:
What are the myths, mistakes, and misconceptions in your marketplace right now?
What is everyone saying that’s dead wrong? What is the truth?
Where do you find these myths, mistakes, and misconceptions?
Subscribe to lists in your market to see what is commonly being published.
Also scan some of the most popular forums looking for “bad advice.”
Go to any forum and you’ll find heaps of bad advice mixed in with the good.
All of that becomes fodder for you to talk about in your emails.
Standing out today isn’t difficult even in the most competitive marketplaces.
It just takes a unique message mixed with personality and stories.
Don’t forget – YOU are unique. Your experience, your voice, your message. Never forget that!