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2. Businesses enjoy a faster rebound by keeping in touch with customers during the pandemic
The biggest, most pivotal action I took this time around was keeping all of my marketing and advertising in place. I didn’t cut anything. That was my huge, HUGE mistake before – cutting my marketing profoundly compounded my revenue losses. Since then, I’ve sworn up and down that I would never cut my marketing again. Well, coronavirus put that pledge to the test, so I put my money (literally) where my mouth is (not as literally). And I’m so excited to report that it seems to be working already—our leads have returned to a normal range for a few weeks in a row, and last week our earnings jumped 33% back into a normal weekly range. It was a huge relief to see us finally rebounding after 4-5 weeks of really down numbers.
– Jony Gendusa of Postcard Mania
3. Or businesses might even enjoy an increase in revenue due to ramping up content marketing
People will be focused on social media platforms especially if they are in isolation with restricted movement. If you’re not using the opportunity to educate or entertain them, someone else probably will.
“We saw a jump in our revenue when we decided to increase content production. The unbelievable increase in our site traffic is probably because of the sheer number of people quarantined at home. With a lot of time in their hands, people are more likely to consume content on the internet to kill boredom. Because of that, we focused on using social media channels since activity in these platforms increased because of the quarantine. As such, it is a wasted opportunity if businesses do not exploit this chance to boost sales.”
– Jeremy Owens, Seriously Smoked
4. Content marketing enables you to shift your customers to online channels.
With so many directives around the world to stay home, businesses that previously relied on physical operations have had to direct customers to online offerings.
As an example, since many gyms have been directed to close all physical facilities, they are now offering hundreds of free online home workout courses to all members. With these trends, there’s always a first-mover advantage. Speed of execution is important. We know it can be done, for example, it only took our virtual team 4 days to design, develop and launch a client’s online training program.
And this can be done virtually overnight for clients who are delivering their programs live without any pre-recorded content.
Companies offering virtual capabilities, such as Microsoft Teams and Google Classroom, are assisting schools and universities as they transition to remote learning by offering free tools for teachers, parents, and students to support the development of online-learning plans.
Medical providers are providing care through digital services, such as Telehealth.
This shift to online and digital channels has the potential to dramatically increase online traffic post-recovery.
Even if you have a physical store and in-person products, you can still promote brand awareness and show you care about your customers during these times, like local yoga and pilates studio Modern Movement who not only reach out to customers with extended membership expiries, but also use their website to promote support for local businesses.
Another example of this shows CBD for Life featuring relevant content around relaxation and anxiety relief.
3. Provide aggregate resources for customers
There can be a minefield of information in some niches. To help their customers navigate this information, some consultants, like our client Hemisphere Accounting provide summaries and info guides to help their customers with compliance and to access government support.