We created health-related content designed to educate their audience about the app, encourage social engagement, and increase brand loyalty. The content was a balance between thoughtful and educational topics. It highlighted motivational quotes, health tips, science-backed educational blog posts, and useful reviews from existing users to promote trust.
The client’s target audience is people between the ages of 25-54 who have completed high school and/or college. We produced content for the brand’s Facebook, Instagram, and LinkedIn accounts since 77% of users on these social platforms have some college education or a college degree and fit within the desired age range. The client received custom graphics, captions, and relevant hashtags for each post. The hashtags selected were designed to target users who are health conscious and interested in increasing productivity and improving habit