1. Ability to Create a Theme
By creating a marketing calendar, you can develop an overall theme for the year or the quarter based on the products and/or services that you’re promoting, as well as the time of year. Planning it all in advance makes it easier to be prepared and to come up with the ideas, content, and images that you want to use to promote.
2. Makes It Simpler to Find Your Message to Market Match
By planning out your marketing year in advance, it means you’ll also be planning your product and offer creation.
If you provide services, you’ll already know in advance which services you’ll be focused on each month and what activities you need to bring in the clients.
This will make it so much easier to know what kind of content to create and in what tone you need it to be, because you’ll understand in advance when you need it, and what it’s for. When you have a plan, you can research it, find out what your market needs are and where that sweet spot is where you can deliver at your very best.
That’s giving the market, your customers, exactly what they want.
That’s when you have a message to market match.
3. Keeps the Audience Primed for Your Offering
By planning your marketing calendar, you actually create a situation where you make it easier to keep content ideas flowing in such a way as to keep your audience engaged.
Some people think planning makes content boring, but the truth is, planning makes content effective, appropriate and engaging for your target audience. It gives you time to create appropriate titles and outlines, to ensure that your marketing message is exactly what needs to move your audience from where they are to where they need to be to buy your product or service.
4. Enables You to Create Quality User Experiences
By planning your content in advance, you have more time to make the content true valuable to your audience. Whether you’ll be writing it and editing yourself, or hiring others to do it for you, it’s important to plan in advance what type of content will be needed in order to produce the best user experience that engages them with your business, your brand and your product or service.
5. Keeps Your Marketing on Topic
It’s easy to get off topic sometimes if you haven’t planned your marketing in advance. By mapping out what content and offers you’ll be creating before you create it, you’ll have time to nix ideas that go off topic, or move them to the right time and place.
If you try to produce all the content you need for your marketing at the last moment, you may end up with ad hoc marketing that misses the mark altogether.
6. Acts as a Map to Help You Reach Your Business Goals
Your marketing calendar is just like GPS or a map. You can look at it in one glance and see where you’ll be in the future – how much revenue is coming in, how much you need to invest and how much profit you expect to make toward your business goals – and you can look more deeply into it and find out what you’re supposed to be doing right now.
You won’t go into each day blindly trying to deal with what is at hand or without a clue what results your actions will produce. This will be huge for some of you who are constantly overwhelmed and putting out fires in your business rather than being able to step back and work on the big picture strategic direction.
7. Attracts More Leads and Sales
Having a prescribed marketing calendar will make your marketing appear more regularly in front of the right audience, thus increasing the number of leads and ultimately customers and patients.
Your audience will be reminded that YOU are the expect in your field and you’ll be front of mind when they need your product or service.
8. Sets Expectations and Deadlines
Even if you are just setting deadlines for yourself, it’s important to do so. If you have no expectations of yourself or others it will be difficult to build a truly profitable business.