My daughter works at a well-known donut franchise. One of the key things she does every shift is having to mix the donut batter.
Now, imagine having to mix the batter every day without having a system for what goes into the batter and what to do with it to make the donuts.
Every day the donuts would come out a little different. Some days great with that perfect shape donuts are known for. And some days, maybe more like onion rings!
Customers wouldn’t know what to expect and would not trust that they would be getting the same product every day.
The same is true in every area of your business.
Think about it: if you follow up with a new lead differently every time, the experience you’re delivering is going to be hit-or-miss.
Some clients will view you as prompt and professional, while others might feel that you’re dropping the ball and can’t be trusted with their business.
To have consistency in the products or services you deliver, there must be “a way” you do it every time — a process or operating system.
Many small business owners build these consistent systems naturally out of habit, but they don’t clarify or document it. So it lives in their head – and they end up feeling like those tasks are only able to be done by them to the (invisible) standards that they hold.
Know what I mean?
It’s no wonder they are feeling overwhelmed, overworked and headed for burnout!