3 Reasons to Hire a Social Media Virtual Assistant
Image Source: Pexels
Nowadays, you can find almost any brand online. Even companies that began as brick-and-mortar establishments now have an online presence. It has never been easier to reach your target audience since Facebook and Instagram became more business-friendly.
Advertising has undergone a true transformation, thanks to social media. In just a few clicks, you can change your target location, demographics, and affinities. In addition, social media can even give data on your marketing’s performance, whereas that would be near impossible for a banner or billboard display.
However, posting your content is just the beginning. Bear in mind that you need to work with a social media expert because social media platforms and their algorithm are continuously changing. To help you, here are more reasons on why you should hire a social media virtual assistant for your business.
1. Cost and time-efficient
Certainly, anyone can master anything they put their mind and time into. But even learning the basics of social media marketing will end up taking up a lot of time you currently can’t spare.
And, even if you have the funds to pay for paid advertisement, it won’t be as effective if it’s not working hand in hand with your organic strategy. Both require solid plans. This is why when it comes to social and paid media, it pays to work with a dedicated specialist since creating a good campaign on your own will require a lot of trial and error.
At Step Up Profits, we have fused agency marketing and virtual assistance, training up a team of specialists to provide support at a fraction of the cost of full-service digital marketing agencies. Our team specialists are equipped with the tools, experience and know-how needed to carry out and monitor the success of your campaigns, sparing you the time investment deep diving into social media and paid media space.
2. Complete package
It takes more than just pressing the publish button on social media to succeed. You need to brainstorm engaging content, create captivating captions, produce images or videos to help bring your idea to life.
Furthermore, you’ll need to come up with ways to market your content effectively, and this includes tracking whether your social media plan is performing. If not, you will need to adjust your strategy accordingly to ensure the success of your campaign.
Social media management is not easy, but hiring one of our flat rate social media specialists can help you handle all the work involved while maintaining your brand’s messaging throughout.
Just answer a few questions, relax – let the specialist do their work – then, check back to give your approval before they go live with your content.
Having your social media content created and managed by one of our team of specialists start from as little as US$290 per month. The more platforms we manage on your behalf, the more savings you can expect as we’ll be able to ensure your content is synchronised across platforms for you.
By doing this, you avoid having to start from scratch to come up with a plan that might or might not work in the long run. As our specialists manage a range of accounts across different industries and markets, they have their finger on the pulse of current trends and can take an objective approach to your social media strategy implementation.
Check out your options for getting your social media content created and managed for you from Step Up Profit’s range of flat rate digital marketing services.
3. Expertise
Even if you can pick up the social media trends, you may find it difficult to stay up to date as social media is a constantly evolving world. Even the experts opine frequently on changes to the Facebook and Instagram algorithms, which have seen significant impacts on the success of various campaigns. Also, attitudes and tastes (in your target audience) may change on a daily basis with users changing platforms and latest trends emerging on newer social media platforms.
Conclusion
Facebook and Instagram are not the only social media platform. If you don’t want to be left behind from the competition, you must stay up to date with newer platforms like TikTok; which may be increasingly challenging as algorithms and trends change every day.
Standing out from the social crowd can be challenging, but an astute investment in dedicated expertise to ensure creative and consistent content will ultimately pay off.
You can also check out some of our campaigns with previous clients. We’ll even show you how we’ve been able to achieve these client results. Read the “how” in the case studies below.
This entrepreneur in the health space utilised our social media services to increase trust and loyalty on 3 of their social media platforms.
A roofing business based in Los Angeles, California, used social media to grow their brand nationwide.
A commercial equipment supplier used Google Ads to increase their lead conversions whilst lowering their ad costs.
Our comic publisher client was previously running their own Facebook ads internally but decided they wanted better results so used our flat rate Facebook ad service to market their product launch.
Let us take care of your social and paid media while you focus on what’s more important for your business.
