Getting Off the Six-Figure Hamster Wheel
3 sure-fire principles to adopt when working harder is not the answer
Doug HenningWorking Effectively with your VA Team
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One of the biggest reasons why entrepreneurs get caught in the hustle and grind of low six figures is because of the feast-famine cycle of marketing-fulfilment.
Does this sound familiar?
- Going “all-in” on the marketing
- Seeing it pay off – the challenge, the launch, the sales start rolling in…
- Then the attention and effort turns to being “all-in” on the delivery of the program / course / service etc…
But when that ends, it’s go-time all over again!
It’s exhausting!
They’re thinking short-term tactics of what funnel, or lead magnet or webinar is going to work now…when their ad costs sky rocket.
That’s Re-active…aka hustling…
Versus creating ongoing systems.
Most are so busy working IN the nuts and bolts of their business they never have the time to work ON it.
They are either marketing hard.
Or famously in “back-to-back” fulfilment, burning out to deliver on what’s been promised.
The only way to escape this is to create systems that generate consistent leads and sales to break through the feast-famine cycle.
If there’s one thing I am often reminded of when speaking to prospects and clients, it’s this…
Good systems are the “magic formula” for success!
They increase productivity, accomplish objectives and produce the desired outcome for the customer every single time.
Systems are also the solution to frustrations, wasted resources, poor performance and a multitude of other business problems.
Said another way…
Properly designed, systems boost cash flow and profit.
I’ve found that these 3 big principles are at the core of designing our business and by default our business profits.
These are the same principles that will ultimately get the early 6-figure entrepreneur OFF the hamster wheel of chaos and frustration.
Principle #1
Systems are the essential building blocks of your organisation—the better your systems the better your business.
Stop looking at your business piecemeal – it’s not your blog, your audience, your product…
It’s about systems that encompass every business function – such as lead generation, customer care, hiring, fulfilment, and many others unique to your own business.
Principle #2
Creating high-performance business systems is the most important skill you can master as an entrepreneur – no other endeavour will remove more frustration, problems, and pain…
Or put more money in your pocket!
Good systems are the solution to all your operational problems—dissatisfied customers, underperforming employees, waste and inefficiency, weak sales growth, poor cash flow, and especially low profit margins.
If you’re fussing with detail and attempting to control outcomes, it’s a sign there are massive gaps in your business systems.
Principle #3
When you adopt systems thinking to solve problems you will get a vividly clear view of the “nuts and bolts” of your operation—what’s working and what’s not. Seeing through the lens of Systems Thinking, magnifies the details of your business, revealing the root-cause of problems and clear, even obvious, solutions.
Everywhere we look in the natural world is a great example of systems at work – solar systems, ecosystems, weather systems, bodily systems, and so forth.
How to start creating business systems? Here you go: Start here – Where to Begin Creating Business Systems (when you have NO time!)
Or simply message us here: https://m.me/stepupprofits – let’s see what we can do to get some of those business systems done for you.