Get More (Sales) From Your Social Media Marketing

Social media marketing is an effective way of getting the word out about your business, products and/or services. But in my experience consulting to hundreds of small businesses now, it’s clear most small business owners are not making the most of their social media marketing efforts.

You might think social media marketing ends at sharing a few posts each day, but nothing could be further from the truth.

Here’s my Top-3 on what you can do to get better results (and sales!) from your social media marketing:

1. CONSISTENCY

No matter which social media platform you’ve determined is important to use for your business, it’s SO important that you show up consistently and frequently.

This means the way you appear visually on these platforms. And your marketing message.

You want to be instantly recognisable to your visitors AND you want to make sure that you’re not diluting your message by spreading different marketing messages and different promotions across different platforms at the same time.

2. TESTING IN REAL TIME

Right about now, Facebook LIVE is dominating social media.

People want to connect NOW and there’s no better way to get your message out than with Facebook LIVE.

If you’re not on Facebook – and I can’t imagine why not – you’ve got to find a way to connect with your audience LIVE, in real time.

Gone (or going fast!) are the days where you research extensively for weeks on end, then build your intricate sales funnel with all sorts of contingencies only to launch your funnel to cold traffic and…crickets!

The time to market has been vastly shortened with real-time testing…

Case study:

Put out a LIVE video inspiring your audience, encouraging them through one of their pressing problems.
At the end of the video, recommend that they go check out a solution on your website.
Watch the response…If the engagement is woeful, you dwell on it for a mere nanosecond then…
Try something else. Another topic.

This is normal. You test, find out what works and bin the rest. Real quick!

That’s the beauty of social media…

You GET to see the response BEFORE you spend more time, money and effort building out a full blown offer, sales page, funnel etc….

You GET to ask your audience what they want.

In. Real. Time.

Research, testing, and sales funnel DONE!

3. INSPIRE & ENCOURAGE

Whilst we’re all keen to promote our service or product, in a social setting, 24/7 promotions are social suicide.

For 2 main reasons:

Just like you wouldn’t propose marriage and discuss baby names on your first date, why hit your unsuspecting visitor with your product the first time they get to know you?
It’s simply overwhelming, not to mention, jarring on a platform that’s meant to be, well, social

Think about it – your audience is on social media to catch up with their friends and family, be entertained by cat videos…

They’re not expecting to be bombarded with a “buy my stuff” post straight off the bat.

You’re on social media to meet them where they are at; to get them to know, like and trust you AND to build a strong connection with them so that when you do recommend a solution they are more likely to listen and follow through.

The best way to connect with your audience is to inspire and encourage.

Listen to what really drives your audience. They are people with dreams, desires, and fears. Be there for them like you would a friend. Lift them up so that they are in the best position to take you up on your solution that will really help them.

And finally, none of the above is going to work if YOU are not ENGAGED.

It’s really tempting to put everything on autopilot because we don’t want to get sucked into hours and hours of social media.

We definitely have systems and processes that help as part of our social media management service.

But you need to show up and engage with your audience as well. Think about it like YOUR store front.

Make intelligent and purposeful comments – you’re still the subject matter expert.

Be who you are – connect with your customers, build a relationship.

You’ll get more out of your social media marketing than if you automated everything or kept an arm’s length approach.

I hope this helps. So many clients want to hire us so that they can step away from their business. There’s a time and place for that but it NEVER ever means that you get to ‘check out’ completely and not engage with your customers.

My best clients (that get the most sales from their social media marketing) are those that really care and continually feed back to us what their customers really want.

Don’t waste a second more on busy social media work that doesn’t get results.

Work with one of our specialist social media managers here – GoDigital.stepupprofits.com

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Get More (Sales) From Your Social Media Marketing

1. CONSISTENCY

2. TESTING IN REAL TIME

3. INSPIRE & ENCOURAGE

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