When you’re first starting your business it makes sense that you want to watch your budget and not hire any outside help. After all, you need to make money before you spend money, right?
Do-it-yourself business owners take on every task that deals with sales, marketing, billing, and operations, plus everything else that doesn’t fall into those categories. But if you’re working on closing a sale, it stands to reason that you don’t have the time to develop a strong marketing campaign or to create content for your website or social media channels.
Do-it-yourselfers are stretched too thin and become an expert at nothing. Very often these business owners feel like they are always behind, like they’re always playing catch up with what their clients need and trying to salvage those relationships instead of forging the way to bring in new business.