To paraphrase marketing great Dan Kennedy –
The worst number in business is 1
Reliance on one product, one key person, one marketing strategy, one platform.
Take for example Facebook. It’s risen in popularity as a marketing platform…but it really warrants some caution.
Have you noticed the number of overnight “experts” touting their secret strategy to get you to multi 6, 7 or even 8 figures online?
The number of $17, $19 or $27 products supposedly giving you ALL the secrets to their success?
And the number of coaches yelling out how they made $400k, $500k and on track for $1M+ and wait, you can do it too if you follow their methods, which are focused on Facebook – Facebook groups, Facebook lives, Facebook messaging…Facebook, Facebook, Facebook.
Yes, Facebook groups can work. Yes, webinars do work.
Throwing all your resources and efforts into ONE strategy, one platform….that’s just bad business.
But these coaches and consultants are raking it in!
Yes I hear you…
Here’s why – these coaches and consultants are targeting those still new online or those so desperately seeking an escape from their soul-destroying corporate job that they’ve temporarily suspended logical thinking. Sadly another fallout from the pandemic of 2020.
These corporate escapees have rushed in to another high ticket program, throwing their entire savings behind the dream of earning their living online.
There’s a train wreck happening right now. And we’re determined to change that.
What we’re helping clients do instead is to build an online presence focused on their own Intellectual Property or their Signature Solution.
When you’ve taken the time to build your own signature process you effectively become the expert in it.
That said, you must have genuine career capital meaning you’re excellent at what you do.
You must be willing to do the work. You’ll get a marketing support team but you’re leading and delegating, not abdicating responsibility.
You must be willing to level up personally to become the CEO of your business. It’s near impossible to get results for someone who’s convinced that their passion and purpose is to focus on delivery alone.