Unfortunately when businesses then have to make budget cuts, they do so at the expense of the support team without fully understanding its implications on strategy execution.
Business owners then think they can do it on their own, but the truth is they are inaccurately valuing their own time and ability to get the job done. Sadly we see many marketing plans fall away when this happens.
With a fractional support team you’ll be able to keep your marketing plan going whilst focusing on higher value activities only you can do. Imagine freeing up your time previously spent toiling over a $20/hour job when you could be billing $200 or $500/hour for that same time.
This is also true if you have a very stretched in-house CMO or OBM that you’ve paid top dollar for who is now stretched on $20/hour tasks themselves. Better to let them direct the strategic plan with the right support team that will see them function optimally in the role they were hired for.