Benefits of Using a Fractional Marketing Support Team
Often the difference between success and failure can simply be the ability to get your strategy executed. What’s the point of having a picture perfect strategy if it never gets off your vision board?
But not every business owner can afford to have an in house team to help them execute. This is when a fractional marketing support team can be invaluable.
What exactly is fractional marketing support?
Pretty much every business on the planet can benefit from having resources at hand to help them execute, especially when they are in the start-up or ramp-up phase of business when business owners may find the need to have several very specific skill-sets that vary as their business evolves.
- A web designer and developer to get your website up.
- A funnel specialist that can help you piece together the different technical components of nurturing your leads and converting them into sales.
- A social media specialist who can help you engage with your target audience.
- A writer who can help you repurpose your content into different value pieces.
- A designer to help with brochures and marketing materials.
The list goes on.
You could go out and secure the services of individual freelancers and consultants.
Or you could save yourself the hassle of hiring and coordinating all the moving parts of an ultimately bigger project by utilising a team of specialists on a fractional basis.
Here’s a look at some of the more specific benefits of fractional marketing support.
1. A team of specialists at your fingertips
If you hire one freelancer or consultant you will only have access to their individual pool of knowledge or area of expertise.
Some business owners attempt to hire an all-rounder but this is generally hit or miss as most specialists tend to, well, specialise in their genius zone. You’d expect them too. Yet so many business owners go for a generalist who never quite hits the mark in any area of their requirements.
With a fractional team, you’ll find you have the specialist you need, when you need it.
2. Leverage within the team
You’ll also find that this specialist doesn’t work alone. They’ll be able to leverage off other team members and help you coordinate the project as a whole.
If they are the content specialist on the team, they will be able to liaise with the data expert to ensure that you’re incorporating any feedback into future content they develop.
If they are the web developer, they’ll be working closely with the designer to ensure that design elements are incorporated into the website without compromising functionality.
3. Major Cash Savings
One of the main reasons why business owners utilise a fractional marketing support team is that it’s an affordable way to have access to a full marketing team without the full-time overheads.
Too many business owners hire and bring on a team too early in the ramp up phase when their investment could be better focused on developing specific marketing collateral that will generate an immediate return. Or they end up having to think of ‘busy work’ to keep their team occupied to justify the overheads.
But the real savings lie in the business owner’s ability to…
4. Focus on Higher Value Activities
Unfortunately when businesses then have to make budget cuts, they do so at the expense of the support team without fully understanding its implications on strategy execution.
Business owners then think they can do it on their own, but the truth is they are inaccurately valuing their own time and ability to get the job done. Sadly we see many marketing plans fall away when this happens.
With a fractional support team you’ll be able to keep your marketing plan going whilst focusing on higher value activities only you can do. Imagine freeing up your time previously spent toiling over a $20/hour job when you could be billing $200 or $500/hour for that same time.
This is also true if you have a very stretched in-house CMO or OBM that you’ve paid top dollar for who is now stretched on $20/hour tasks themselves. Better to let them direct the strategic plan with the right support team that will see them function optimally in the role they were hired for.
Ready to see what Fractional Marketing Support can do for your business?
Hiring a specialist team can be expensive. You need the right skills on the job but you want to make the most of your marketing budget.
We get that.
That’s why we created our Marketing Support packages. A full time team at your service for a fraction of the cost.
✅ No need to take on the obligations of a full team with full time overheads.
✅ Use whatever you need when you need.
✅ No lock-in contracts so you can cancel anytime.
✅ If you need more, just top-up when you need it.
✅ If you need less, you can downgrade.
And you have 90 days to use up your time / credits with the team.
Click here to find out more about our Virtual Accelerator marketing support packages
Virtual Accelerator Lite
monthly
$660 AUD
For start-ups
20 hours credit / month
Dedicated Project Manager
Project Management Portal
Access to entire team of specialists
90 days to use credits
Virtual Accelerator Pro
monthly
$1100 AUD
For entrepreneurs looking for steady growth
40 hours credit / month
Dedicated Project Manager
Project Management Portal
Access to entire team of specialists
90 days to use credits
Virtual Accelerator Scale
monthly
$1980 AUD
For entrepreneurs scaling up
80 hours credit / month
Dedicated Project Manager
Project Management Portal
Access to entire team of specialists
90 days to use credits
We’ll help you get your marketing plan executed so that you can hit your revenue targets through email, content marketing, paid media campaigns and a whole lot more.
We’ll help free up your time so that you don’t have to do it all yourself or run around managing multiple contractors and coordinating various team members.
Sound good?
Book a complimentary consultation with one of our project managers. We’re happy to walk you through our process and show you how fractional marketing support can help you really ramp up your business.
Doug Henning