POC’s test the validity of your programs features, i.e does it produce the solutions that people want.
MVP’s test its viability, i.e. will people actually pay for the solution.
POC’s you can partially validate with market research.
But at some point, you’re going to have to “take the show on the road’ – meaning, ask for the sale!
Better done BEFORE…
…you’ve built out a complicated sales funnel, whatever that might be (webinars, video launch funnel etc..)
…you commit to a full schedule of non-revenue generating activities like building out your membership site, online program, videos, material et al.
Why not generate the sales you need to then invest in creating a leveraged sales funnel that saves you time, money and effort later on.
Only build what people actually want AND will pay for. Jeenius! (as one of my marketing mentors Frank Kern always says)
It’s really not rocket science. It’s surprisingly practical.
But even the smart, capable coaches and consultants I speak to will throw these concepts out the window because it SEEMS easier to hide behind the computer.
Because someone has told them that they never have to do sales calls. If you think sales is something icky and yucky, then you need to read this.
Because they can see how some other guru in their field has managed to have successful [webinar] launches.
What you don’t see are the early stages before the automation and the webinars, the partnerships, the mailing lists, the goodwill…and so on and so forth.
You definitely don’t see prior POC and MVP. Think about that.
So now as a business, we no longer build sales funnels for coaches and consultants who cannot show us that they have at least 10 people sold into their high end programs.
If you’re in the initial stages of your idea – then the path towards a funnel is first PROOF (POC and MVP) where you hone your offer and your message (find where you are on the digram below )