Marketing your business with online content is the ultimate way to bring traffic to your website.
There are many ways…You can use articles, newsletters, blog posts, social media updates, FAQs and more to help bring traffic, but there are ways to do it so that you can grow your business the right way.
Having a lot of followers isn’t indicative of success.
Having happy satisfied clients is!
So, if you want to grow your business you have to know which resources to leverage.
Everything revolves around content. Content is needed for every aspect of your business.
If you create information products you need even more content.
However, even if you sell other types of product or service you still need a lot of content in order to educate, engage, and encourage your connections to buy from you.
There are many different forms of content that you can use, such as blog posts on your website, guest posts and articles on other websites, inside print publications and online newsletters.
Content can be text, audio or visual in nature.
Having a combination of different forms of content will ensure that you reach more of your audience.
The other key to ensuring that you are leveraging the right resources is to have a plan of action.
Don’t just create or have content created without a point of view, voice, and the goals for the content in mind.
Content isn’t created in a vacuum – the best leverage comes from understanding what you’re setting out to achieve i.e. your business goals, then working your content into an action plan to help you get there.
When you know what content you want to create, it’s important to spell it out in a calendar so that you can focus on what is required one step at a time.
For instance, if you are launching a new product in three months, you can start whetting the appetite of your list now with social media posts, surveys and early bird offers.
They say the money is in the list, and that’s as true today as it was five years ago.
Social media marketing hasn’t replaced email marketing; it has created another way to lead people to your email lists.
Leverage your social media to build your list.
The point of your blog posts, social media updates, and even webinars is to collect information from your target audience so that you can market to them.
Host webinars, ask for sign-ups on social media, and incentivise lists (e.g. with free give-aways or low-cost entry products and services).
Starting with the product, service or event that you want to promote, work your way back to today to decide the different types of content that you will use to get more email subscribers to whom you can market and promote your wares.
Decide what type of content they need to become educated and informed about your products and services so that they will purchase.
Looking at how all your content works together to bring in buyers as well as encourage the purchase, may help you identify gaps in your content needs.
Your content workflow might look like this: Email Subscription Hook > 7-Day ECourse or Challenge > Webinar > Discovery Call > Coaching Program > etc… Seeing it written out should help you decide what you need.
By knowing what your goals are for the content that you create, you’ll be able to use it more efficiently to grow your business far beyond what you thought possible.
—
The most effective content comes from living and breathing your Signature System – your roadmap, your unique approach – to help your clients achieve the results they want.
Find out how to scale your business with a Signature System. Schedule your complimentary call here <<
6 Tips For Defining Your Dashboard Metrics