Your business has grown. You’ve hustled and worked hard. Well done!
But you seem to be busier than ever. This brings us back to #1 – Remember the “I’m too busy to grow” trap?
The worst part of that trap is there’s another far more insidious layer as you sink deeper into it which is this underlying trap of thinking that you can do it all by yourself.
And as smart, capable people, we rationalise it…
“I don’t want to spend the money now.”
“I need to make more sales first.”
“I will lose control if I bring on a team.”
“I don’t want to manage people”
“No one will be able to do it as well as I can”.
And of course it all sounds so plausible. So sensible, right?
Until you’re exhausted and burnt out.
I know because I’ve been there. And I see so many of my clients in the same position, rising up as solo entrepreneurs having single-handedly doubled, tripled or even 5X’d their business only to struggle to get out of this trap.
When you’re caught in its vortex you can’t fight your way out. The more you struggle – the harder you work and double down on effort – the deeper you end up sinking.
I believe it was Einstein who said…
“We cannot solve our problems with the same thinking we used when we created them”
So if you want to step out of this trap, you have to stop doing what you are currently doing.
I know that can be easier said than done.
Most of us are on autopilot – trapped by our own habits.
But this doesn’t have to be your reality.
You have the ability to create a different outcome.
To do this you have to break the habit of doing what you’re doing right now.
You have to break the habit of being who you are.
You have to become someone else.
You have to become that person who already has the outcome you want.
And that’s the secret of breaking through these traps to scale your business.
Before you delegate or outsource.
Before you hire the marketing support you need.
You have to become that CEO or managing director who is capable of leading a team and scaling such a business.