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*Automation workflows or recipes such as these make life so much easier for you as the automation template is directly uploaded into your email marketing platform / autoresponder for you to customise.
PRO TIP: This can be a natural add-on to other automations like your NPS survey.
Works particularly well at positive points in your customer journey as they are more likely to refer at these times:
- When they have just purchased your product or if it’s a physical product when they have received it
- When they have had a win or a good experience using your product or service
You can use a website popup to offer a time-boxed offer on your homepage – and you can get leads here with the email marketing platform you are using.
Admittedly most businesses think of this as the last option because pop-ups can feel annoying and invasive. And yes, that is true especially if it is not done properly.
As the chart shows, even the shabbiest jobs still see a conversion rate of 3.1% (Source: SumoMe). Pop ups work!
A time-boxed pop-up form on your homepage can help fuel lead generation and grow conversion for your business.
There are 4 regular optin forms available in most email marketing platforms.
Create a pop-up form that doesn’t disrupt the customer experience. For instance, you can set them to appear based on certain conditions, like:
- You can set a time limit to trigger a pop-up appearance.
- You can set pop-ups to appear after someone scrolls down 50% of the page.
Give your business growth a little *pop*.