5 Advantages Of Outsourcing Social Media For Your Business
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Social media will play a significant role in your company’s digital marketing strategy. Ensuring you get results is important for your business growth and you may not feel that it’s within your reach due to lack of time or skills.
That said, hiring a professional social media manager will probably cost more than outsourcing social media to a marketing agency. So let’s have a look at some of the advantages of outsourcing to decide whether social media needs to remain on your to-do list.
1. Gives you more time to focus on higher-value activities
As a business owner, your time is valuable, especially if you’re juggling various hats or managing a team.
Creating great content, sourcing engaging imagery and constantly refreshing your social profiles are all non-negotiables if you’re looking to get great results on social media.
If you want to reach a worldwide audience, it will also require testing your posting schedule, even at unusual times, to ensure you’re getting optimum reach.
All of this can be hugely time-consuming. It’s not an area to neglect either as social media can help accelerate your lead generation and sales.
Investing in a social media specialist can help you experience the results without taking time out from other higher-value activities that only you can do as the business owner.
2. Keep social media “active” even when you take a break
There are times when you need a break from your business. However, neglecting your social media accounts during this time may result in a decline in followers and engagement which could be detrimental to your business in the coming months.
It’s not unusual for business owners to experience a drop in leads and sales after a quiet phase on social media. Whilst there could be an opportunity here for you to manage a large portion of your social media accounts yourself it’s times like these when you might consider outsourcing social media, when you need time off. As a result, you won’t lose any momentum when you’re away.
Outsourcing your social media is a very effective way to keep your online presence active during this time.
3. Outsourcing as an educational tool
It’s possible that you need a boost to get started on certain platforms. But you’re happy to handle the ongoing social media management. Outsourcing social media can help you do just that.
The benefit of getting set up professionally is that you’re up and running without the overwhelm and tech issues. More importantly your new profile will look professionally presented and we know that matters on social!
Having someone help you get started can also take out the guesswork around optimum times or the types of content to share on the new network. By outsourcing social media to a platform expert, they can also perform a social media audit so that you get a good idea of what’s working and what can be improved. Getting started professionally with the right strategy can help you avoid the potentially damaging rookie errors.
4. Social media isn’t all about selling
One of the mistakes that new profiles make is thinking that social media is mainly a sales tool. This becomes an issue as there is lack of engagement in the strategy whilst the brand focuses too much on promotional posts.
If your brand is unknown to your audience, any followers or fans will be baffled as to why they should make a purchase from you. Generally speaking, an aggressive sales approaches is not suitable for social media; instead, your strategy should focus on engagement to build brand awareness and trust.
Outsourcing your social media can ensure that your brand positioning is appropriate for the platform and gets the desired return and results in the long run.
5. Proper use of social media is an artform
You may have experimented with social media before and believe you can manage your social media accounts effectively. However is this really the best use of your time, to continue furthering your expertise and skills in an area that changes at light speed?
Social media marketing is an artform and staying abreast of all the changes may detract from your overall business goals. It may be better off outsourcing to social media specialists who work on this every single day.
A skilled social media manager, for instance, will customise your product for your ideal audience. They will look at analytics and data to direct the social media strategy for your brand.
The social media component is an integral part of your overall marketing strategy and whether you manage it in-house or outsource it, it’s no small decision.
There’s also no right and wrong response – it all depends…
Having trouble deciding? Book a call and see how our outsourced social media services can help you scale your business faster.
