3 Most Profitable Ways to Grow Your Business with Virtual Support
One of the biggest limitations to business growth is our to-do lists.
We know too well that as entrepreneurs, we wear too many hats and end up taking on more than what we can do on a daily basis. And that starts the never-ending cycle of to-do list build-up that ends up hampering productivity and stalling business growth.
The best way to remove this limitation and consequently supercharge your productivity is to hire competent virtual support.
Yes, it is possible some automation will help, but chances are you’re stuck on the hamster wheel thinking it’s faster for you to do that task in 5 minutes rather than spend 20 minutes delegating it to someone else.
Problem is – it’s not just 5 minutes today, is it? It’s going to be 5 minutes every time that task is called for. And I can assure you it’s those repetitive tasks that often get in the way of real productivity and effectiveness.
But that 20 minutes you spend today delegating it might be all you need to get that task off your plate. For good!
As entrepreneurs, in order to grow, we have to continually level up and spend our time on the high value tasks. And in order to do that, we have to start letting go of the everyday, repetitive tasks that can be automated or delegated!
Here are 3 of the most effective ways our clients routinely use our Virtual Support Team to help them reclaim their time, grow and scale
1. Marketing & Sales Automation
Lead generation requires a strategic, long term approach with consistent implementation and follow up.
It’s the only way to grow and scale your business but the consistency of outreach and follow-through can be daunting to start with when you’re on your own managing the entire workflow.
Research
Virtual assistants (VAs) can help you with targeted research so that you can…
- better understand the needs of your ideal clients
- create better products or services and
- implement better, highly targeted lead generation campaigns
Whilst your VA will never know your niche or ideal client as well as you do, they can help you stay on top of the latest trends and be your eyes and ears on the ground, but only with the right direction.
How you instruct your virtual support team is everything.
Marketing & Sales Funnels
Our specialist VAs can also help you build out the different stages of your marketing and sales process so that you’re nurturing your leads and potentially having clients sign up on autopilot (depending on what it is that you sell).
Your automated marketing system takes your prospects on a journey that you create so that they believe in you and your product or service.
With available technology you can create this customer journey using emails, sales and landing pages and even automated payments and receipting.
We see so many entrepreneurs get stuck in the hamster wheel of trying to do all of these tasks themselves – from the networking, outreach and lead nurturing to following up and closing the sale.
It’s no wonder they are overworked!
But the thought of confronting all that technology in setting up automated business systems throws them into overwhelm.
So the delegation and automation never gets done.
Don’t let this stop you.
Use your virtual support team to overcome the tech hurdles. Delegate the task of creating this automation.
You’ve got the strategy – we can help you implement so that you’re not forever stuck doing all the marketing functions on your own.
2. Social Media and Content Management
Social Media Management for a business often involves managing multiple accounts, posting regular updates, engaging with the audience and most importantly driving traffic for lead generation.
Social media brings you into the vicinity of potential ideal clients when done effectively.
For most entrepreneurs social media is an integral part of lead generation.
This is where virtual support can be of great help as they help take the busy, repetitive tasks off your plate – whilst you focus on the planning and designing the overall social media strategy.
What they can do…
- Schedule and post content according to your promotional calendar
- Repurpose your content for different social platforms
- Filter inquiries for those who are interested in your offer
- Engage on your behalf
- Forward customer support inquiries to the proper channels within your organisation
- Help you with regular tracking and reporting so that you can analyse how well your social media strategy is working.
Blog management is another area where there are smaller, recurring tasks that can be time consuming and tedious.
Notice the pattern here?
We have clients who love the content creation, but less so the technical aspects of uploading blogs or videos, editing, pushing the content out to multiple social media platforms.
What we can do…
- Edit your videos for you depending on the platform, e.g. IGTV, Youtube
- Upload content onto your website
- Schedule content – post to the various social platforms
- Send out the content to your list
The options are really only limited by your creativity and resourcefulness.
Click here to access one of our most used social media workflows
By delegating the repetitive and often technical tasks, you’ll be able to plan, produce and repurpose your content more effectively to really listen and respond to your ideal clients’ needs.
It’s also incredible at freeing up your time so that you get to focus on only what you can do – those higher value tasks you’ve always wanted to get to.
3. Customer Retention
Every business wants to improve customer satisfaction, but unless you have your customer in mind at every touchpoint, there’s a chance you’re dropping the ball.
You might always deliver a great product, on time, with a smile, but once you have a customer, how do you ensure that the rest of their experience is trending up as well?
The best customer journeys at this point will endeavour to…
- Stop buyers remorse
- Build a deep connection and rapport with new customers
- Reduce chargebacks and returns
- Encourage consumption (this is key for customer retention)
- Set the tone of over delivering
Fortunately, most of these are within your control as long as you maintain a consistent system of engagement for all new customers.
You want to go from comments like this….
“Good product. Friendly service. A little pricey…”
To this…
“Remarkable product. Exemplary service. I’ll be a customer forever and I’ll tell all my friends, too!”
There is a system for this that we encourage our clients to establish as part of their follow up after purchase.
It’s an automation sequence built into a simple email autoresponder (like Active Campaign) that also has the ability to send task reminders to your virtual support team.
Your customers will be so well looked after and will feel this personal touch you have designed into their experience with you and your business.
This is what your ‘brand’ elements should be about. Not just your logo, the colours on your page- but how you can make your prospects and customers FEEL.
Click here to check out a sample of this automation sequence – that you can use as inspiration for setting up one of your own. It’s especially useful for high ticket coaching or consulting clients to improve client retention and create raving fans!
If you’d like to find out how we might be able to help free up more of your time for higher value work, then simply click here to message us here on Facebook.
Or click here to book a time to speak to one of our Virtual Support Consultants.
