3 Sales Myths

Holding You Back From Growing Your Business

While helping to put together many sales funnels over the last 3-4 years, I discovered the real truth about making sales.

Too many people – especially coaches and consultants believe that they are not good at sales (and marketing) and hence make the decision to outsource this function, almost sealing the fate of their business from the get-go!

The ones who adopt this thinking are usually those who are used to being a specialist in their field, often from having a corporate background. This works in a big organisation. But in your own business, this thinking is flawed and is the number one reason why new coaches and consultants have such a high failure rate.

There’s a big difference between being coach or consultant and operating your own business.

There’s a big difference between delegating and abdicating.

When it’s a core skill that’s required to jettison the business from zero to establishing proof of concept, i.e. that your business actually has a product or service that works for its ideal clients, you don’t get to put ‘the’ most important business division into the hands of an outsider.

I know I wouldn’t.

But before your mind digs its heels in for you, consider that perhaps you’ve simply bought into these 3 myths about selling.

Myth#1: You’re either born with it or you’re not.

Truth: No one is a natural born salesperson.

You might be naturally more empathetic making you a better listener.

You might be more intuitive, making you more adept at picking up subtle cues.

But all these traits are learnable.

Selling is a learnable skill that anyone can master.

And like all skills, selling requires practice – repetition and intensity.

And the sooner one starts, the sooner we get good at it.

Myth#2: Selling is being pushy and sale-sy

Truth: Selling WELL is the highest form of value you can provide FOR your ideal client.

It’s not what you do to someone. You do it FOR them. For their benefit!

This myth usually comes from coaches and consultants rooted in their own fears.

Stop looking for shortcuts to making sales.

Stop hiding behind the sales funnel.

There is so much information out there designed to sell you what you want….

“Selling without being salesy”

“Selling without selling”

“Selling without having to ‘close’ the sale”

“Selling for you whilst you sleep”

Selling is simply you being present and engaging with your ideal client, telling them the truth and not letting them get away with their own excuses that’s keeping them playing small.

Wait? Sound a lot like coaching?

Almost… sales is being able to be present with your potential client and guide them to a breakthrough.

Yes, it’s going to get uncomfortable.

Yes, you’re going to have to listen most of the time – you can’t get them out of a deep hole they’ve dug themselves in all in the space of an hour or less.

Yes, you’re there to hold them to their vision and their values.

You are NOT there to be their best friend. Unless being their best friend means holding them accountable to what they say they want and not letting them get away with anything else. Now THAT’S my idea of a best friend!

So same goes with how you approach sales.

The thing that’s going to get you the breakthrough, guess what that’s going to feel like?

Like Real. Hard. Work.

Start doing the work now?

Or when your business is failing and in desperate need of sales?

Which one sounds harder?

Myth#3: You can’t close someone on the phone

Truth: It’s your business. Your clients. You get to choose how you want someone to start investing in themselves.

Buying into this myth is easy if a coach or consultant simply does not want to upset the status quo.

It has more to do about their own beliefs than what the marketplace is really willing to accept.

Your business is not like any other.

You have your own signature program that redefines market norms and results (If you don’t, we need to talk)

So why assume what your clients are going to accept?

Just because everyone else is constantly networking, drafting proposals or trying to get through gatekeepers doesn’t mean that you have to follow the same path.

That’s probably why so many coaches and consultants struggle to stand out in the first place. AND yes they complain the market is overcrowded when they do nothing to proactively differentiate themselves.

Best thing to break through this belief is to create a new experience for yourself – get new data points, by actually making sales on the phone!

That’s one of the reasons our Signature System Business Accelerator program gets you mastering your marketing and sales upfront. These are essential skills for all business owners, not just coaches and consultants.

If you’re the coach or consultant that truly cares about your clients and wants to have the impact and income of changing more lives, then you need to stop buying into these sales myths and get over your resistance to mastering sales and marketing.

What would it mean to be really, really good at sales and marketing?

Maybe more impact and the ability to get better results for clients?

Maybe the income to match?

Maybe even finally getting the time and money freedom you want?

Our Signature System does just that. We show you how to launch rapid-fire campaigns to start speaking to your ideal clients, possibly within the first 30 days.

We can show you the proven path…but you have to do the selling.

If your business growth is a priority for you right now, register for one of the limited business accelerator audits here where we help you map out your path to more income, more impact, more profits!

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